Ashton Kutcher’s Facebook Religion

It is hard to know exactly what Asthon Kutcher said yesterday at CTIA2013 in the Sands Expo & Convention Center in Las Vegas. The reports are not entirely clear.

Ben Cameron #5 – Technology

The fourth challenge Cameron identifies for organizations that compete for peoples’ leisure time is technology.

Technology has emerged as our biggest competitor for leisure time: Gen X-ers spend 20.7 hours of leisure time every week on TV and online combined, the majority TC; Gen Y-ers spend even more—22.8 hours, the majority on line—and growing by leaps and bounds. By the time Net-geners reach their twenties, they will have spent more than 20,000 hours on the Internet and an additional 10,000 hours playing video games, a trend producing a radical redefinition of a cultural market in which computer games now outsell movie and music recordings combined.

Most profoundly, perhaps, technology is altering the very assumptions of consumption: thanks to the internet, we believe we can get anything we want, whenever we want it, customized to our own personal specifications. We can shop at three in the morning or ten o’clock at night, expectations of convenience and personalisation that live performing arts organizations—organizations who depend on set curtain times, specific geographic venues, attendant inconveniences of parking, travel and the like—simply cannot meet.